Clarity in crazy.
OK Drugs is a CBD startup based in California, that prides themselves on being unapologetically quirky and – as founders Shai Clark and Zak Oberbillig would put it – “just your friendly neighborhood advocates for alternative head spaces”.
OKD worked with Parsons Branding to develop their brand identity between 2018 and 2019, and then launched their first product, Peach Eatables, in 2020. This launch required the design of the product’s packaging, a mailer box, and a set of launch campaign images for their web and social channels. While working for Parsons Branding, I was tasked with designing the packaging for the product and mailer, as well as art directing, styling, photographing and retouching this series of images.
Year: 2020
Client: OK Drugs (Shai Clark, Zak Oberbillig)
Studio & Creative Direction: Parsons Branding
Identity: Parsons Branding
Packaging: Pip Tully
Art Direction: Pip Tully
Photography: Pip Tully
OKD worked with Parsons Branding to develop their brand identity between 2018 and 2019, and then launched their first product, Peach Eatables, in 2020. This launch required the design of the product’s packaging, a mailer box, and a set of launch campaign images for their web and social channels. While working for Parsons Branding, I was tasked with designing the packaging for the product and mailer, as well as art directing, styling, photographing and retouching this series of images.
Year: 2020
Client: OK Drugs (Shai Clark, Zak Oberbillig)
Studio & Creative Direction: Parsons Branding
Identity: Parsons Branding
Packaging: Pip Tully
Art Direction: Pip Tully
Photography: Pip Tully
