Making the invisible visible.
Carbon offsetting has had a bad rep. And while every company needs to have a collaborative relationship with nature in the name of our collective future, corporate carbon solutions have reached a standstill. That is, until Pachama.
Pachama uses the power of satellite images and LiDAR technology to generate accurate readings on real-time carbon removal. So that companies can rest assured they’re investing in quality nature-based carbon projects and together, we can restore nature to solve climate change.
Through a new graphic language to be used across Pachama’s website and UX, the mission was twofold: to make the invisible process of carbon sequestration visible and to amplify and celebrate the beauty of the natural world.
We created a visual language that heroes colour and texture. The palette is derived from LiDAR tech scans, where color is used to indicate the height of a tree. We spun these LiDAR colors into a rainbow palette which also references the ephemeral qualities of natural iridescence found in beetles, birds, shells and leaves. This showcases the symbiosis between natural wonders and Pachama’s impressive technology. We used this palette for different practical treatments such as a marquee device used to map reforested areas; pointillist tree graphics to visualise carbon sequestration; and textural landscape maps to represent Pachama’s scanning technology.
We paired these devices with punchy typography, glass layers and the circular language reiterated throughout elements of the brand to represent transparency, layered information and zooming in and out of landscapes and details. These elements work hard across digital, where our emphasis on clarity creates a UI that feels light and breathable, like clean air.
Featured: CreativeBoom, Awwwards
Year: 2023
Client: Pachama (Diego Saez Gil, Tomas Aftalion)
Studio: How&How
Design Director: Luke Scott
Identity: Pip Tully, Luke Scott
Design: Pip Tully, Luke Scott, Carl Doneza, James Mir
Illustration: Pip Tully
Motion: Christian Beck, Pip Tully, Eilidh Reid, Robbie Isaacs
3D: DoubleUp Studio
Digital Design: Hannah Leggett, Luke Scott
Pachama uses the power of satellite images and LiDAR technology to generate accurate readings on real-time carbon removal. So that companies can rest assured they’re investing in quality nature-based carbon projects and together, we can restore nature to solve climate change.
Through a new graphic language to be used across Pachama’s website and UX, the mission was twofold: to make the invisible process of carbon sequestration visible and to amplify and celebrate the beauty of the natural world.
We created a visual language that heroes colour and texture. The palette is derived from LiDAR tech scans, where color is used to indicate the height of a tree. We spun these LiDAR colors into a rainbow palette which also references the ephemeral qualities of natural iridescence found in beetles, birds, shells and leaves. This showcases the symbiosis between natural wonders and Pachama’s impressive technology. We used this palette for different practical treatments such as a marquee device used to map reforested areas; pointillist tree graphics to visualise carbon sequestration; and textural landscape maps to represent Pachama’s scanning technology.
We paired these devices with punchy typography, glass layers and the circular language reiterated throughout elements of the brand to represent transparency, layered information and zooming in and out of landscapes and details. These elements work hard across digital, where our emphasis on clarity creates a UI that feels light and breathable, like clean air.
Featured: CreativeBoom, Awwwards
Year: 2023
Client: Pachama (Diego Saez Gil, Tomas Aftalion)
Studio: How&How
Design Director: Luke Scott
Identity: Pip Tully, Luke Scott
Design: Pip Tully, Luke Scott, Carl Doneza, James Mir
Illustration: Pip Tully
Motion: Christian Beck, Pip Tully, Eilidh Reid, Robbie Isaacs
3D: DoubleUp Studio
Digital Design: Hannah Leggett, Luke Scott
